Blog Post Title:

How Facebook Ads Turned My Custom Closet Side Hustle into a $1.5M Business


A few years ago, I started a little custom closet side hustle. Back then, I was selling maybe one or two jobs per week, and I was perfectly happy with that. But one day, I decided to run a Facebook ad just to see what would happen. What happened was that everything changed.

The Transformation: From Small Operation to Thriving Business

I went from a small husband-and-wife operation to a thriving $1.5 million business with a full team – three designers and four installers! And I was able to scale my business by using Facebook ads.

How I Did It: The Power of Facebook Ads

Let me share my story and how Facebook ads transformed my custom closet business.

1. Honing in on My Target Audience

First, I really honed in on my target audience. I knew my customers were homeowners, likely 35-65 years old, who were looking to upgrade their closet space. Facebook’s audience targeting tools were a game-changer for reaching the right people. Understanding and targeting the right audience is crucial when using Facebook ads.

2. Creating Compelling Ad Creative

Next, I focused on creating super compelling ad creative. I didn’t just promote my closet services; I showcased dramatic before and after photos that really grabbed attention. Video ads highlighting our organizational solutions were also a huge hit. Effective Facebook ads rely heavily on eye-catching visuals and engaging content.

3. Utilizing Retargeting

Retargeting was also key. I used custom audiences to stay top-of-mind with people who had already interacted with my business. This helped convert a lot more leads. With Facebook ads, retargeting allows you to reach out to potential customers who have shown interest but haven’t yet converted.

4. Constant Testing and Optimization

Of course, it wasn’t just about setting it and forgetting it. I was constantly testing new ad copy, images, targeting, and budgets to optimize performance. Facebook gives you a ton of data to work with, so I could really fine-tune things. Regularly analyzing and adjusting your Facebook ads is essential for ongoing success.

The Results: A $1.5M Company

Before I knew it, my little side gig had snowballed into a thriving $1.5M company. And it’s all thanks to the power of Facebook ads. The transformation was incredible, proving the effectiveness of strategic Facebook advertising.

Conclusion: Why Facebook Ads are a Game-Changer

If you’re running a small business and looking to scale, I can’t recommend Facebook ads enough. It was a game-changer for me, and I’m sure it could be for you too. The right Facebook ads can revolutionize your business, just as they did for mine.

Get in Touch

Let me know if you have any other questions or want to have a conversation about how I can help. I’m always happy to share more of my story!